Held at the West Coast Art & Frame Show in Las Vegas, the custom framing industry’s largest trade show, the contest challenged participants to take a piece they had already framed and give it new life with a reimagined design. Erwin chose to reframe a photo of the neon sign at Portland’s famous Voodoo Donuts.
Previously in a simple black frame, the photo is enhanced by two Prisma frames in bold colors with a light strip installed between them, hidden from view. Parts of the original framing package remain, including the frame itself, backing and mat, which is wrapped in royal blue silk.
A three-time finalist and now top-prize winner in the competition, Erwin was judged among six semi-finalists and three finalists. The concepts and final pieces were evaluated on vision, design skill and craftsmanship.
“The competition is stiff,” said Erwin. “One of the great things about the Tru Vue contest is that you can go for it with design and try new things.”
The piece will be for sale at Columbia River Gallery, and will be on display later this month. Columbia River Gallery participates in the monthly First Friday Art Walk, an event that showcases the work of local artists. The next one is on March 6. Images of the piece and more information about the gallery can be found at www.columbiarivergallery.com.
Jen Gramm, director of marketing at Tru Vue said, “Each year the originality of the concepts and quality of the finished pieces is incredible”. “Seeing the before and after of these pieces really demonstrated how much a talented custom framer like Donna Erwin can bring to a piece.”
Tru Vue is a manufacturer of high performance glazing products for the custom picture framing and museum markets. Tru Vue Museum Glass® is an anti-reflective glazing product that offers the highest level of preservation and clarity in the market, with 99 percent UV protection. Preservation and protection ranks as a top priority for consumers choosing to custom frame, according to research from Unity Marketing. They also want to enjoy what they put on their walls without interference from reflection and glare. For more information on Tru Vue, visit the company website at www.tru-vue.com.